Jail time likely to just boost Paris’ star power even more

first_imgFacing a 45-day jail sentence – and perhaps her first brush with accountability – could be a reality check for Hilton. But regardless of how she handles it, it may make her more popular than ever. “It will actually increase her star appeal in a very sick and demented way,” longtime publicist Michael Levine said. “There’s a segment of our society that’s somehow engaged in the soap opera that is Paris Hilton, and this a very compelling plot line in the soap opera.” A judge ordered the socialite to report to a county jail by June5 to serve 45 days for violating the terms of her probation in an alcohol-related reckless driving case. Her attorney has said he will appeal. That only prolongs the publicity, said Roger Gillott, whose public relations company, Gillott Communications, specializes in crisis management. “If she wants to put this behind her and come off looking remorseful or repentant, then she should just serve her time as quietly as possible,” he said. “The more she protests, the more she claims she was innocent and doesn’t know what she’s doing, that she never reads her legal papers, the more she portrays an image of someone who doesn’t pay close attention and thinks they are above being held accountable.” The 26-year-old hotel heiress, who parlayed her party lifestyle into worldwide fame, told the judge Friday that she didn’t have time to talk with her attorneys about her probation. That dismissive attitude is part of her appeal, veteran publicist David Brokaw said. “The premise of her fame is being naughty,” he said. “This is a career move for her. It simply fuels the fascination. She can only win with this.” Some celebrities have fared well after a stay in the graybar hotel. Martha Stewart started a TV show after her stint behind bars. Robert Downey Jr. rebounded with a recurring TV role that led back to the big screen. Others, including Bobby Brown, Heidi Fleiss and Fatty Arbuckle, weren’t as fortunate. Bad behavior means big publicity for Hilton, Levine said, noting that she wasn’t maligned when her homemade sex tape surfaced on the Internet. Instead she became more famous than before. “This is a girl who has total disregard for the rules of our society,” Levine said. “And she’s been rewarded for it.” Time behind bars isn’t likely to impart any lessons for Hilton, West Hollywood psychologist Jeremy Ritzlin said. Jail time doesn’t equal rehabilitation, and the club-hopping Hilton would need extensive therapy to make lasting changes in her life, he said. “It’s going to make her very unhappy because she’s not used to this. She couldn’t buy her way out of it,” he said. “But one 45-day trip to jail is not going to change her behavior.” Hilton’s plethora of professional pursuits – which include a namesake perfume and handbag line, a fledgling music career and a starring role in the reality show “The Simple Life” – can probably survive 45 days without her. Hilton’s fans filled her MySpace page with words of support over the weekend. Her spokesman, Elliot Mintz, declined to comment. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Paris Hilton is so pampered she doesn’t read her mail. “I have people who do that for me,” she told a judge. Legal documents and traffic citations elude her. “I just sign what people tell me to sign,” she testified. last_img

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