PopCap creates 4th Battery a new indie label for smaller weirder games

first_imgPopCap has a much deserved reputation for releasing polished games, but polish takes time. While the formula behind Bejeweled or Plants vs. Zombies may seem simple, that’s misleading: to get to that point, the guys over at PopCap have had to break down a game to its elements over and over again, throwing away anything that isn’t perfect.That makes PopCap’s development cycle incredibly time consuming, and goes a long way towards explaining why we haven’t seen Plants vs. Zombies 2 yet. Today, though, PopCap has announced an initiative to get more games out to their fan base quicker: they’re launching 4th and Battery, a self-proclaimed indie label within the company dedicated to rapidly prototyping and releasing smaller, less full-featured games.AdChoices广告“4th & Battery is a pressure valve intended to keep our heads from exploding,” explained Ed Allard, executive vice president of studios at PopCap.  4th & Battery gives us a way to quickly try really strange or marginal ideas, and to give our designers a safe area to hone their chops.”PopCap’s describing these games as being like short films, or B-sides, and they are launching with a game called Unpleasant Horse, in which players become a horse with wings that, as you probably guessed, kills birds. Maybe not full-game material, but it should be available free of charge on the iOS App Store later this month.Look out, Angry Birds. PopCap’s new studio is all about eating your lunch.Read more at 4th and Batterylast_img

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