A decade ago, Mark and Barb Nulph bought a franchise for Pressed4Time, a pick-up and delivery service for dry cleaning and shoe repair. They purchased Clark County Cleaners five years later so they could increase profits by doing their own dry cleaning rather than subcontracting. Then the recession hit and their customer base shrank. The couple found their finances slipping just as they were trying to build a retirement nest egg. Now the Nulphs are getting much-needed help rebuilding their business through a budding Washington State University Vancouver program that links business students with small-business owners. This spring, four WSUV seniors worked on a marketing and promotion plan that could guide the Nulphs in attracting new customers and winning back old ones.Mark Nulph, who spends four days each week on service runs to Clark County homes and businesses, says he expects the student suggestions will speed Pressed4Time’s and Clark County Cleaners’ recovery. “Sometimes companies like mine don’t have extra cash to hire professionals to put together what I hope will come out of this program,” he said.It’s not uncommon for college business students to learn from the examples of local companies, but WSUV hopes its program will benefit the business owners as well as the students. The lofty goal of the program’s leaders is to give a boost to businesses that have the most potential to create more jobs in Clark County, while making the university more relevant to the larger community.