Jurys out on new American Airlines look

first_imgAmerican Airlines’ new look American Airlines has rolled out its first rebranding since 1968 as the carrier works towards building a “more modern travel experience” for its customers.  But reaction to the new logo and livery of it planes, whose major feature has been to do away with the ‘AA’ logo on its tail in favour of a red, white and blue American flag motif, has been mixed .According to Forbes, most design experts it had spoken to had regretted losing the unpainted, polished exterior of the jets, another major change.  “Why would they ever want to get rid of the silver bird?” Pratt Institute Professor of Graduate Communications & Package Design, Kevin Gatta told the magazine.“Every time you saw that silver plane you knew it was American Airlines.”Another design expert, IIT Institute of Design Chicago Assistant Professor Kim Erwin, suggested the new “flight symbol”, an updated eagle, created an “unfortunate connection to the US Postal Service”.Others saw a resemblance to the old Greyhound Bus logo, with the red and blue background split by a white greyhound, Forbes reported.One group of self-professed airline “geeks” and aviation business professionals, has even gone so far as to launch their own Facebook page called, fix the tAAil, with the agenda of, you guessed it, forcing the carrier into making changes to the new design of the tail.“fix the tAAil is uniquely concerned about American Airlines’ new corporate branding and visual identity, specifically the modernized “American Flag” tail motif,” it says on its page.“While we applaud the new “Flight Symbol” (the evolution of the Eagle heritage), we take issue with the current tail emblem – the stylized version of the American Flag.”But despite the criticisms in some circles, many have praised the new look, which most agree needed to happen.“Overall, I really applaud the bold step forward for a corporation of that exposure and that tradition,” chair of the Graphic Design Department at Art Center College of Design in Pasadena, California Nik Hafermaas told Forbes.Though perhaps the last word should go to Massimo Vignelli, the creator of American Airlines’ old logo, who said the typeface on the redesign was “not as good or as powerful” as the old one.Vignelli told BusinessWeek that national colors have “tremendous equity”, but American’s redesign “has no sense of permanence”.And he should know. His iconic branding of AA lasted 45 years, by far the longest of any US airline.But only time will tell. Tell us your thoughts on the new branding. Source = e-Travel Blackboard: M.Hlast_img

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