This year, MADD Canada’s campaign will look a bit different for Ontarians, but it still has the same goal: to promote sober driving as residents head into the holiday season.

As part of the campaign, MADD Canada has partnered with Ascend Fundraising Solutions to launch a 50/50 draw beginning Nov. 2, through which Ontarians can buy tickets to support the organization, and for a chance to win a minimum $2,000 jackpot.

“With the COVID-19 pandemic continuing to affect our ability to host in-person awareness and fundraising events, MADD Canada is piloting new and creative ways to engage people,” MADD Canada chief operating officer Dawn Regan said. “We are very pleased to offer this new initiative that gives Ontarians a chance to win a great prize, while at the same time supporting our vital work to reduce impaired driving, save lives and prevent injuries.”

Ontarians can purchase tickets at . The raffle will run until Dec. 10, with a winner drawn on Dec 11.

As well, an early bird draw for $500 in American Express gift cards will close on Nov. 17 and the winner will be announced the following day.